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Advertisement highlighting the hefty costs of meat aired on Israeli national television.

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Israel-headquartered nonprofit Vegan Friendly, a Shining World Compassion Award recipient, created their latest creative commercial, which was watched by hundreds of thousands on Israeli television during the broadcast of the popular Eurovision Song Contest. Set in a restaurant named Meat Out, the advocacy clip features a dialog between a diner and a waiter, who describes a menu item called “[Heck] of a Steak.”

“We put so much effort into this one. You won’t believe what we go through just to bring it to your plate!”

The waiter explains that to raise just one cow-person, it takes approximately three football fields of land, 3.6 million liters of water, and 8,160 kilograms of feed and hay. As a cow-individual enters the restaurant and makes a flatulence sound, the waiter quips:

“And don’t get me started on the greenhouse gases.”

“I don’t want to know the price.”

“I’m sure you don’t. It’s a heavy price to pay.”

“A plant-based diet is the single biggest way to reduce your environmental impact and fight global warming.”

Bravo, Vegan Friendly, on another original vivid skit for a noble cause! In Celestial awakening, may everyone turn vegan now to save our planet and its residents. 

Vegan: cos it’s utter hypocrisy 2 preach love n kindness while still chewing murdered corpses!